National University of Singapore: BEng (first class honors) in Electrical Engineering (1985), MSc (Computer and Information Sciences) (1989)
University of Pennsylvania: MA in Decision Sciences (1991) and PhD in Decision Sciences (1993)
Professional Experience
•Professional Experience:
UCLA Anderson School of Business: Assistant Professor of Operations and Technology Management, (1994-1997)
Wharton School of the University of Pennsylvania: Associate Professor of Marketing (1997-1999); Associate Professor of Marketing (with tenure) (1999-2002)
Walter A Haas School of Business at the University of California, Berkeley: William Halford Jr Family Professor of Marketing (2002-2015); Associate Dean of Academic Affairs (2004-2006); Chair of the Marketing Group (2004-2006, 2008-2011); Director of the Asia Business Center (2007-2015)
National University of Singapore:
o Administrative -- Vice President (Research Strategy) (2011-2015); Director of the NUS Centre for Behavioural Economics (2011-present); Director of the NUS Global Asia Institute (2012-2017); Deputy President (Research and Technology) (2015-2018); Senior Deputy President and Provost (2018-present)
o Academic -- Tan Chin Tuan Centennial Professor (2011-present); Distinguished Professor in the Department of Marketing & the Department of Economics (2011-present); Professor in the Department of Industrial Systems Engineering and Management (2015-present); Professor in the Department of Analytics & Operations (2015-present)
o National -- Chairman of the Singapore Data Science Consortium (2017-2022); Executive Chairman of AI Singapore (2017-present)
•Journal Activities:
IIE Transactions -- Associate Editor (1996-2000); IEEE Trans. on Engineering Management -- Associate Editor (2001-2006); Journal of Marketing Research -- Associate Editor (2006-2014); Marketing Science -- Associate Editor (2007-2014); Management Science -- Associate Editor (1998-2008), Department Editor (2008-2014), Editor-in-chief (2014-2017)
Specialties
Interface between economics and marketing
Awards and Honors
1994 -- Honorable Mention, George Dantzig Best Dissertation Award, INFORMS
2004, 2005, 2006 -- Earl F. Cheit Award for Excellence in Teaching (MBA Program), University of California, Berkeley
2005 -- Finalist, Paul Green Best Paper Award; paper in J. of Marketing Research, 2004
2006 -- Finalist, John D. C. Little Best Paper Award; paper in Management Science, 2005.
2010 -- Distinguished Teaching Award, University of California, Berkeley
2011 -- Finalist, William F. O’Dell Award; paper in J. of Marketing Research, 2006.
2015 -- Second Place, Wickham Skinner Best Paper Award, POMS
2015 -- Williamson Award; this is the UC Berkeley-Haas School’s highest faculty award